OLIVES and OLIVE OIL
A new California gold rush. The rediscovery of Olive Oil in the Golden State of California.
Beyond Extra Virgin California Olive Oil. An ongoing “wine type” agricultural revolution as California food producers and farmers are starting to grow olives with modern technologies, some developed in Catalonia (Spain). The quest for a California Seal of Quality for Olive Oil grown and produced in the State, initially driven by california gourmets, week-end chefs, dedicated farmers, investors, is already getting the attention of health and food scientists at Universities, commercial companies, regulatory agencies, etc.